Living strategy & project dashboard · Updated 13 October 2026
MONTH 2 · OCTOBER TRANSITION
Build rhythm. Make UCSA visible.
13 October update · Account setup, content testing and the next operating rhythm
Account setup has substantially progressed. Janelle is testing content this week while completing connections and access. The National-led pilot posting rhythm begins in the week of 19 October.
Prepared by AssistantryDeveloping strategy · UCSA validation ongoingOctober 2026
THIS WEEK · 12–18 OCTOBER 2026
Focus: Finish account setup + test the operating rhythm
Janelle · This Week
Formal pilot posting rhythm begins next week. This week is for testing, preparation and account clean-up.
Current active tasks
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Current tasks only; completed milestones and future work are excluded. Your ticks are personal to this device.
October Content Plan · Working calendar
October 2026 · Practical Content Plan
Pilot rhythm · Test collaboration · Build consistency
View October Content Plan
The remainder of October will be used to put the new operating model into practice. National will establish a simple planned-feed rhythm while Sites, Regions and Programmes contribute authentic content and increasingly use Stories for live activity.
This is a working calendar. Content may shift according to what is actually happening across UCSA and what usable material becomes available.
October Content Plan
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Counts eight planned posts and two content requests. Tick each planned post complete when ready; production subtasks and dependencies are tracked separately. This total is separate from current project tasks.
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14–18 October · Test WeekTEST WEEK · CURRENT / RELEVANT
Wednesday · 14 October
A glimpse across UCSA
National · Carousel
Create a 5–7 slide carousel using strong authentic images showing different parts of UCSA in action.
Potential source material
JBay
Retiefkamp
Other strong existing site/regional imagery already available
Purpose
Test collaborative publishing
Add visible movement to National
Show organisational breadth
Avoid creating separate content unnecessarily
Collaboration: Test with 2–4 genuinely relevant Regional/Site accounts rather than every account.
CTA: Interested in Journey 2027? Follow / enquire / find out more.
Collaboration: Journey + National / Head Office where appropriate.
Production checklist
19–25 October · Pilot Week 1PILOT WEEK 1
Monday Content Request
Janelle sends a specific request to the UCSA regional/site WhatsApp content group.
This week request
Short exam encouragement / prayer clips
Current activity footage
Fresh campsite imagery
Staff/team content
Suggested message: “Morning everyone! This week we’re looking for current activity/site content as well as short exam encouragement or prayer clips for learners and teachers. Please send anything useful through in the best quality you can.”
Monday · 19 October
UCSA in action
National · Single image
Select one strong authentic image and tell a concise story about real work currently taking place across UCSA. Keep the visual simple. Use the relevant Site/Region as collaborator where appropriate.
Purpose
Begin the official National Monday rhythm
Show real activity
Create consistent organisational presence
Production checklist
Wednesday · 21 October
Site Spotlight · Retiefkamp
National + Site · Carousel
Use the new Retiefkamp content already received.
Suggested carousel structure
Retiefkamp introduction / hero image
What the experience feels like
Activities / camp life
Facilities / environment
People / team / visitors where appropriate
What groups can use the site for
Enquiry / booking CTA
Collaboration: Retiefkamp · relevant Regional account · National
Purpose
Use newly received content
Strengthen a quieter Site account
Demonstrate the Site content framework
Support bookability
Production checklist
Friday · 23 October
Exam encouragement / Ministry in action
National + Region · Reel
Preferred content: a 30–60 second vertical clip from a regional ministry representative. Janelle should request this early in the week.
The clip could offer
Encouragement to learners
A short prayer
Encouragement to teachers
A reflection as schools move into exam season
Collaboration: National + contributing Region.
Fallback: If no suitable new clip arrives, create a short Reel using existing regional ministry footage plus a simple exam encouragement message.
Production checklist
26–31 October · Pilot Week 2PILOT WEEK 2
Monday Content Request
Request
Fresh/current campsite photos
Seasonal changes
Facilities
Maintenance/upgrades
Staff/team footage
Short year-end reflections
Any fun team content that could potentially contribute to the future UCSA Christmas Reel
Monday · 26 October
Around UCSA today
National + Site · Single image
Use a fresh image from one campsite showing what the property looks like now.
Examples
Scenery
Gardens/grounds
Facilities
Team
Seasonal change
Maintenance or improvement
Preparation for incoming groups
The caption should tell a small authentic story rather than simply saying “beautiful site”. Collaborate/tag the relevant Site and Region.
Purpose: Begin teaching Sites that current everyday footage is useful content.
Production checklist
Wednesday · 28 October
Looking back at Journey 2026
Journey · Carousel
Use archived Journey content that has not yet been posted.
Create a short energetic month-end recap using the best authentic content collected during October.
Potential content
Camps
Sites
Ministry
Journey
Staff
Activities
Regional contributions
Pieter travel footage if it has begun and suitable content exists
Purpose
Show organisational activity
Demonstrate the content network working
Amplify contributors
Create a strong close to the first full pilot month
Collaboration: Add the most relevant accounts only. Do not force every UCSA account onto the post.
Production checklist
Content We Need
Strandfontein remains a separate operational intervention on the wider dashboard. No scheduled October post depends on it unless usable footage becomes available.
Pending / Waiting On
National Facebook access recovery
Waiting on external response
Submitted to Meta · Awaiting response.
Remaining account/admin conversations
In progress
Some access matters still depend on existing administrators or other UCSA personnel.
Strandfontein content
Pending
Needs coordinated content visit. Existing content is insufficient; Janelle and Wian need to arrange a realistic opportunity to capture updated site content.
Pieter travel content plan
Waiting on information
Waiting for itinerary. Assistantry will prepare the detailed travel-content brief once the dates/locations are confirmed.
Recently Completed
Closed or substantially completed project actions 14 updates
✓ Meta recovery request for National Facebook submitted.
✓ Missing Facebook Pages created for sites/provinces requiring them.
✓ KZN Instagram account restored after security deactivation.
✓ UCSA-wide regional/site content WhatsApp group confirmed as already operational.
✓ Western Cape content WhatsApp group confirmed as operational.
✓ Initial content requests restarted with site/regional representatives.
✓ New content received from JBay.
✓ New content received from Retiefkamp.
✓ October–December working/pilot strategy reviewed with Janelle.
✓ Regional vs Site account roles clarified.
✓ Weekly content rhythm agreed as a pilot model.
✓ Stories vs permanent-feed roles clarified.
✓ Existing UCSA SharePoint/OneDrive content storage identified for use.
Previous Week · 5–11 October 2026
View previous week · progress and carried-forward actions
Completed / progressed
✓ National Meta support request prepared/submitted.
✓ Missing Facebook page creation progressed.
✓ Account/access review completed with Janelle.
✓ Weekly mentoring rhythm established.
✓ Regional vs site account role clarified at working level.
✓ Account recovery / direct contact process established.
Carried Forward / Pending
Connect Facebook and Instagram accounts.
Complete account register.
Resolve remaining admin rights.
Continue direct follow-ups with account holders.
Latest Project Update · 13 October 2026
Working session outcomes · account setup to practical pilot
Facebook page creation is substantially completed, the National Meta request has been submitted, and KZN Instagram has been restored. Existing WhatsApp groups and UCSA SharePoint / OneDrive storage are ready to support content coordination.
The Oct–Dec pilot was reviewed with Janelle. This week is for linking accounts, resolving access issues and testing content. The formal National-led posting rhythm starts in the week of 19 October. Regional and site content remains activity-led and capacity-aware.
Pilot · Reviewed with Janelle · Leadership validation continues
Working Pilot · Reviewed with Janelle
UCSA Social Media · October–December 2026
Build Rhythm · Test Capacity · Refine the System
Pilot · Leadership validation / ongoing refinement
October–December 2026 will operate as a practical pilot period. The objective is to establish consistent social media presence, test responsibilities and workflows, identify capacity constraints and determine where Head Office support is required.
The system will be refined through practical use so that the 2027 social media strategy is based on what works in reality.
Current active-task progress
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Who does what?
Working model reviewed with Janelle on 13 October. Direct publishing depends on training, authorisation and appropriate access; leadership validation continues.
National · Primary planned content engine
Stories: Janelle / Head Office. Feed posts, Reels and carousels: Janelle. Role: organisation-wide storytelling, campaigns, identity and relevant amplification.
Regional · Ministry and regional activity
Stories: trained and authorised ministry personnel, or raw content sent to Janelle. Permanent feed: curated/reviewed by Janelle initially; capable contributors can gradually gain independence. Role: school ministry, outreach, regional events, youth engagement and regional people.
Sites · Experience and bookability
Stories: trained and authorised site personnel, or raw content sent to Janelle. Permanent feed: the site or Janelle according to capability, with planning and brand oversight. Role: camps, facilities, accommodation, people and booking opportunities.
Journey / Gap Year · Reflect and recruit
Stories: Journey team and Janelle as appropriate. Feed: Janelle / authorised programme contributors. The 2026 programme has finished; Q4 uses interviews and archived content gradually to reflect on the year and recruit for 2027.
Local people capture the activity. Janelle provides strategic oversight, coordination, quality control and amplification.
Stories · Live, Flexible & Authentic
Stories = live, flexible and authentic. Grid/feed = planned, permanent and more controlled.
Regional/site contributors should gradually post their own Stories where appropriate and where trained and authorised. If they cannot or do not want to, send the raw content to Janelle.
Stories should be activity-led, not an obligation when nothing worthwhile is happening. Approximately 2–6 useful frames on an active day is guidance, not a target to fill.
Story opportunities
Arrival at a school/site
Activity taking place
Preparation
Travel
Team/staff moments
Ministry activity
Scenic/site moment
Short reflection
Relevant announcement
Behind the scenes
A separate formal contributor guide is optional / later. It is not required before sharing the existing guidance.
National · Primary Planned Content Engine
National should aim to establish the strongest consistent planned-feed rhythm. The formal pilot starts in the week of 19 October 2026; this week allows preparation and a few immediate tests.
MONDAY
Single image / simple graphic · Inform, promote, introduce.
WEDNESDAY
Carousel / story-led post · Explain, showcase, tell a story.
FRIDAY
Reel / video · Experience, people, activity.
ACTIVITY-LED STORIES
Live, flexible content when worthwhile activity is happening.
This is a working rhythm, not a rigid quota. It does not require three permanent posts each week from every Regional, Site or Programme account.
National should use relevant collaborations to amplify content into Regional, Site and Programme accounts where appropriate.
Collaborate Where It Makes Sense
National can create a strong post once and collaborate with relevant Regions/Sites/Programmes to reduce duplicate work. Not every post should be sent to every account.
Collaborate where the content:
is genuinely relevant to the other account;
demonstrates wider UCSA impact;
supports a shared campaign;
benefits from National reach;
tells a story involving more than one part of UCSA.
Sites and Regions should remain distinct enough to have their own identity. Avoid turning National into a duplicate of every local account.
Collaborators may need to accept invitations. Facebook and Instagram collaboration behaviour may differ; Janelle should check both platforms when needed.
Regional · Activity-Led Ministry Content
Regional accounts focus on school ministry, regional ministry, regional events, outreach, youth engagement, regional stories and people.
Regional activity does not need three permanent posts per week. The working model is:
Ministry personnel are not expected to become professional content creators. A short arrival clip, materials photo, team moment or end-of-day reflection can document real activity.
Regional staff capture live content
Authorised contributors post appropriate Stories, or send raw content to Janelle
Janelle curates stronger recap content at a realistic frequency
Relevant regional + National collaboration
Publishing frequency follows the actual volume of ministry activity.
Sites · Experience + Bookability
Experience & activities
Camps, group experiences, adventure and recreation.
Facilities & accommodation
Rooms, meals, meeting spaces, grounds and amenities.
People / teams
Staff, instructors and people behind the experience.
Testimonials & camps/programmes
Genuine group experiences, feedback and opportunities.
Seasonal changes & upgrades
Relevant seasonal changes, maintenance and improvements.
Booking opportunities
What can be booked, by whom, when and how.
Sites should gradually contribute and post more where capability exists. Stories can be frequent/live. Permanent grid content should remain more planned and brand-controlled, with Janelle’s oversight.
Journey / Gap Year · Reflect + Recruit
The programme has finished for 2026. Q4 content should look back at the year, use archived/unpublished content gradually, share interviews/testimonials, demonstrate the participant experience and build interest and applications for 2027.
Do not publish all existing Journey content at once. Use it strategically across the remainder of the year.
WhatsApp Content Network
✓ UCSA regional/site content coordination group already established
✓ Western Cape content group already established
Janelle uses the broader group to request content, coordinate regional/site contribution, give specific prompts and encourage local creativity and ownership.
This week we need activity footage. Please check your archives or capture activities currently happening at your site.
Organise & Use the Existing Content Library
The existing UCSA SharePoint / OneDrive structure has been identified for use. Janelle should consistently save useful incoming content there, rather than relying only on WhatsApp/chat history.
Suggested organisation
Region / site / programme → month → raw photos/videos → finished/social media assets where useful.
File quality
Best: original/file transfer. Good: WhatsApp document/file. Acceptable: WhatsApp HD. Normal WhatsApp compression is not ideal.
Content Flow
Activity Happens
Local Person Captures Content
Live Stories Posted Where Appropriate
Useful Raw Content Shared With Janelle
Janelle Reviews & Curates
Planned Feed Content Created
Published to Relevant National / Regional / Site / Programme Accounts
Collaboration / Tagging Used Where Appropriate
Best Content Archived
October–December Implementation Roadmap
Working roadmap reviewed with Janelle. Current active actions are separate from meeting-confirmed completed work. Future months remain open to practical refinement.
✓ Identify that existing SharePoint/OneDrive structure can be used for content.
✓ Create missing Facebook Pages.
✓ Send National Facebook Meta recovery request.
✓ Establish weekly mentoring rhythm.
✓ Define working account roles.
✓ Develop Oct–Dec pilot operating model.
NOVEMBER · Run the Machine
DECEMBER · Refine the Machine
Working Principles
Presence over perfection
Make UCSA’s real work visible through authentic, useful and consistent content.
Stories are flexible
Use Stories for live activity, informal updates and frequent movement.
Grid is more deliberate
Permanent feed content should be planned, useful and visually considered.
Capture locally, coordinate centrally
People closest to the activity capture it; Janelle coordinates, guides, curates and amplifies it.
Reuse intelligently
Collaborate, tag, cross-share and repurpose content instead of recreating everything.
Authentic Content
UCSA should prioritise genuine photographs, video, people and experiences. AI may assist with planning, organisation, writing support and appropriate technical enhancement, but should not replace authentic ministry, campsite or programme experiences with fabricated/generated imagery or events.
What This Is Building Towards · 2027
2027 Strategy · Draft framework / approval to follow
October–December is the testing period that will inform the formal 2027 strategy. These proposed objectives will be refined through practical experience and submitted for approval.
1. Consistent Presence
Maintain purposeful, active social media without unnecessary duplication.
2. Authentic Content
Show real UCSA activity rather than relying primarily on designed promotional content.
3. Distributed Content Creation
Empower people closest to the activity to capture and contribute content.
4. Central Strategic Oversight
Janelle manages planning, brand consistency, campaigns, quality and performance.
5. Smart Amplification
Use collaborations, tagging and cross-promotion intelligently.
6. Commercial Support
Site accounts actively support camps, accommodation, conferences, group bookings and relevant commercial opportunities.
7. Ministry Visibility
Regional accounts consistently demonstrate UCSA ministry activity in schools and communities.
8. Continuous Improvement
Review analytics and operational performance regularly and adjust the strategy accordingly.
Specific Content Priorities
Strandfontein · Content gap
Pending · Content gap
The Facebook page now exists, but quality current content is insufficient to build the page properly. A previous capture attempt was affected by poor weather.
Head Office support may be needed if travel/resources are required.
Journey · Immediate Q4 priority
This week
Pieter · Upcoming regional travel
Waiting on information
Pieter is expected to travel between regions/sites over the coming month. This is a major content opportunity; exact dates/locations are awaited.
Potential travel content
Arrival Stories
Site/regional introductions
Short reflections
Quick interviews
2026 reflections
2027 expectations/vision
Campsite footage
Regional people/leadership
Upcoming Assistantry Support
Remaining deliverables & ongoing support
The October content calendar is now available in the October Content Plan. Remaining support includes the items below. The travel brief depends on Pieter’s itinerary; the 2027 framework will draw on operational learning and Head Office direction.
Working status: Account links and Instagram access flags are drawn from the UCSA information register and the links supplied for this project. Facebook permissions and technical Facebook–Instagram connections remain unverified unless explicitly stated otherwise. An unlisted Facebook URL does not mean no page exists. Colour names are recorded, but the illustrative swatches are not approved brand HEX values.
Account Clean-Up Snapshot
Access categories used in the register. Facebook page creation is substantially completed; remaining linking and admin details still need verification.
Controlled
Accounts where appropriate UCSA access is already available.
Limited Access
Accounts where UCSA/Janelle can post or perform tasks but does not yet have full administrative control.
Recovery Required
Existing accounts where access/password/admin recovery is still needed.
Page setup · Completed
Missing Facebook page creation is substantially completed. Record the new URLs and names; check before creating any further page.
Pending confirmation
Information that still needs to be verified before a decision is made.
Existing WhatsApp groups confirmed. Targeted requests and consistent use of existing storage are being activated.
Planning · Calendar developed
The October Content Plan is available, with weekly post briefs, content requests and production checklists. Publishing and testing continue through the pilot.
Guided implementation · Active
Testing this week; formal pilot rhythm starts in the week of 19 October with weekly mentoring.
October Working Approach
Finish setup while testing the operating rhythm
October remains a hybrid Establish & Build + Guided Implementation month. Use 12–18 October for linking accounts, cleaning the register, resolving access and testing content. Begin the formal National-led pilot rhythm in the week of 19 October.
Use the WhatsApp groups and SharePoint / OneDrive structure already in place. Capacity and operational learning will guide refinement.
Working Session · 13 October 2026
Reviewed with Janelle · decisions and next actions
The Oct–Dec pilot was reviewed and refined: National leads planned content, regional activity is ministry-led, site content supports experience/bookings, and Journey shifts to reflection and 2027 recruitment.
This week prioritises Facebook–Instagram connections, the register, access troubleshooting and a small number of test posts. The formal pilot rhythm begins next week. Existing content groups and storage will be used.
Gap Year / Journey and Winklespruit SeeKamp / SeaCamp are dedicated programmes. Gap Year is a national programme; the annual SeeKamp / SeaCamp is run by the Northern Region and is separate from the Winklespruit venue. Sites are grouped below according to the UCSA website navigation; West Coast appears there as a separate site grouping.
01 · NATIONAL UCSA
The organisation’s mission, identity and nationwide story
↙ COMMUNICATION BRANCHES ↘
02 · GAP YEAR / JOURNEY
Dedicated programme storytelling and recruitment
03 · REGIONAL ACCOUNTS
Ministry, school ministry and regional activity · leadership validation pending
WINKLESPRUIT SEEKAMP / SEACAMP
Dedicated annual programme · Run by the Northern Region
Each campsite’s experiences, facilities and booking enquiries
Content travels both ways: sites and regions supply authentic stories for national amplification; National directs audiences towards the relevant programme, region or site. No account should be required to repost everything.
01 / National
National UCSA
The master organisational voice: who UCSA is, what it does and the impact it has.
National Facebook recovery request submitted to Meta · Waiting on external response.
Organisation-level
Primary audience
UCSA supporters, schools, churches, learners and students, parents, partners, donors and the wider public.
Content priorities
Organisational mission, values and impact.
National announcements and important campaigns.
Selected stories from programmes, regions and sites.
People, ministry, leadership and community stories.
Clear signposts to the right UCSA programme or local account.
Intended outcome: a coherent national identity and engaged audiences who can find the right UCSA opportunity.
02 / Dedicated programme
Gap Year / Journey
Q4 reflection and recruitment: the 2026 programme is complete. Share interviews and unused footage gradually, demonstrate the experience and build interest/applications for 2027.
Participant journey
Primary audience
Prospective participants, their parents or guardians, alumni and people who refer young adults to the programme.
Content priorities
Real participant life, activities and personal stories.
Programme structure, opportunities and frequently asked questions.
Practical information, application windows and next steps.
Participant or alumni testimonials shared with appropriate consent.
Intended outcome: relevant enquiries and applications from people who understand what the programme involves.
03 / Regional
Regional accounts – Ministry & Regional Activity
Regional social media primarily represents UCSA’s ministry activity within the region, including school ministry, regional events, youth engagement and other activities that are not specifically campsite-related.
Campsite activity should generally be communicated through the relevant site account, while regional accounts communicate the wider ministry activity taking place within that geographical area.
Working definition confirmed with Janelle · Awaiting final leadership validation
Leadership validation pending
AudienceRegional schools, churches, learners, volunteers and communities.
JobShow distinct regional programmes, relationships, events and outreach.
AvoidBecoming a duplicate feed of National and every campsite.
PlatformsPrioritise existing Facebook and Instagram; other platforms only for a demonstrated need.
Facebook page creation has substantially progressed. This region’s exact Page URL, access and connection status: Awaiting confirmation in the updated register.
Facebook page creation has substantially progressed. This region’s exact Page URL, access and connection status: Awaiting confirmation in the updated register.
Facebook page creation has substantially progressed. This region’s exact Page URL, access and connection status: Awaiting confirmation in the updated register.
Facebook page creation has substantially progressed. This region’s exact Page URL, access and connection status: Awaiting confirmation in the updated register.
Facebook page creation has substantially progressed. This region’s exact Page URL, access and connection status: Awaiting confirmation in the updated register.
Completed · Instagram account restored after security deactivation, confirmed in the 13 October session. Current administrative permissions remain subject to register verification.
Brand treatment: Colours shown above are the regional colour names from the register; swatches are illustrative approximations. KwaZulu-Natal has no colour recorded. Existing regional Instagram entries show “Y” in UCSA Has Access?, but this does not establish administrator ownership. The absence of most regional Facebook URLs is an information gap, not evidence the pages do not exist.
Regional Facebook inventory: Western Cape’s Facebook link is listed above. For the other regions, no matching link has been established here; this does not mean all their Facebook pages are missing. Janelle has said most provincial Pages exist and that she has access to many of them. Facebook page creation was substantially completed by 13 October; confirm the exact links and avoid duplicate Pages. The UCSA website also lists West Coast as a site grouping, although no separate West Coast social account was identified in the supplied register.
04 / Individual sites
Site-specific accounts
Show why a school, church, group or visitor would choose this particular site and how to enquire or book.
Site-level
AudienceTeachers and school organisers, churches, group coordinators and suitable visitors.
JobShow real activities, facilities, people, testimonials and practical booking details.
Priority platformsFacebook + Instagram, adapted to each site’s services and capacity.
Also considerGoogle Business Profile for appropriate physical sites; YouTube only if maintained.
Western Cape
◆
Bainskloof
Website grouping: Western Cape · Site colour: Awaiting confirmation
Bainskloof Facebook Page identified from the supplied Page ID. Janelle reports she can publish to Bainskloof but lacks full administrator access; confirm who has full control and whether this exact Facebook Page is linked to the Instagram account.
Karmel
Excluded from active UCSA social media management
The UCSA property is operated/marketed by an external party under separate branding and social media.
Facebook Page URL / current access: Awaiting confirmation in the updated register
FB–IG link: Awaiting confirmation
Facebook page now exists; exact URL: Awaiting confirmation. Current quality content is insufficient. Janelle and Wian need to coordinate a content visit.
Eastern Cape
◆
JBay / Jeffreys Bay
Website grouping: Eastern Cape · Site colour: Awaiting confirmation
The Winklespruit venue’s current account URLs and access remain awaiting confirmation in the updated register. The Winklespruit SeeKamp / SeaCamp accounts belong to a separate annual project run by the Northern Region.
Northern Region
◆
Extreme Life
Website grouping: Northern Region · Site colour: Awaiting confirmation
The Instagram register says “Connected to FB”; confirm the specific Page pairing and permissions in Meta Business Suite. This site’s day-to-day posting is currently recorded as Jessi (external).
Confirmed website grouping, pending brand detail: Sites are grouped above as shown in the UCSA website navigation. Individual site colours remain awaiting confirmation and have not been inferred from regional colours. “West Coast” appears as a separate website site grouping; a matching regional social media account has not been identified from the supplied account list.
Audit discipline
What we know — and what we do not
A social link, access to post and full organisational ownership are three different things.
Correct official name, platform, URL and active/legacy status.
Access
Who can post, who has full Page control, and who can assign new people.
Connection
Which exact Instagram account is linked to which Facebook Page in Meta Business Suite, if any.
Institutional control
Appropriate UCSA-controlled administrators, recovery arrangements and security.
Brand ownership
Account category, region/site assignment, approved colour and identity.
Decisions / Learnings So Far
Account roles are becoming clearer
National, programme, regional and site accounts should not duplicate one another unnecessarily.
Regional ≠ Site
Regional accounts primarily communicate ministry and regional activity. Site accounts communicate campsite-specific activity and marketing.
Access level matters
“Has access” is not sufficient. The register must distinguish full administrative access, task/posting access, no access and unknown access.
Shared passwords should not be the default
Where local contributors need to participate, appropriate page/task permissions should be considered rather than broadly sharing login credentials.
Content collection is an operational challenge
Ministry leaders are often actively delivering programmes and cannot easily capture large amounts of content. The future content system therefore needs to make contribution very simple.
Stories can support live content
Immediate/in-the-moment activity can be captured through Stories without every piece of activity needing to become a formal grid post.
Current dependencies
External responses, information and capacity
Meta’s response to the submitted National recovery request.
Remaining admin/access conversations with existing administrators.
Pieter’s exact travel itinerary before preparing the detailed brief.
A coordinated Strandfontein content visit and any required Head Office resources.
Final leadership validation and variable contributor capacity.
Next Steps
Work through the current checklist above; this sequence shows how those actions connect.
1
Connect & record
Link Facebook and Instagram where possible; update links, page names and access status in the register.
2
Resolve & support
Continue remaining administrator conversations and send unresolved error screenshots to Assistantry.
3
Test this week
Publish the final Journey interview and test a relevant collaborative carousel.
4
Activate contribution
Share existing Story guidance, send targeted content requests and support authorised local Stories.
5
Use the existing library
Archive incoming originals consistently by region/site/programme and month.
6
Begin the National pilot
Start the formal feed rhythm in the week of 19 October, with activity-led regional/site content.
7
Review & refine
Use weekly mentoring to review capacity, collaboration, content quality and Head Office support needs.
Facebook page creation substantially completed; National Meta recovery request submitted; KZN Instagram restored.
Instagram/Facebook linking becomes the current technical priority.
Existing content WhatsApp groups and SharePoint/OneDrive content library confirmed.
National-led collaboration model agreed as a pilot.
Regional content refined to activity-led ministry storytelling; site content centres on experience, people, facilities and bookability.
Journey moves into Q4 reflection/recruitment mode.
Oct–Dec confirmed as a practical testing period.
Account/access working session with Janelle. Weekly mentoring rhythm agreed. Account clean-up prioritised. Regional vs site account role clarified at working level.
Initial account mapping, Instagram audit, recovery work and Social Media Account Roles / Platform Architecture framework established.
